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CSI Market

Updated: Dec 2, 2022


Source: Karma Lekzin Dolma


Cottage and Small Industry (CSI) was a flagship program of the Department of Cottage and Small Industry (DCSI); which is now under the Department of Industry.


CSI is a retail store of Druksell, the first and largest e-commerce store in Bhutan. It markets and sells authentic Bhutanese products made and grown in Bhutan. For example teas, textiles, foods, drinks, books, souvenirs, and accessories.


CSI was launched by the Economic Minister, His Excellency Loknath Sharma on 18th December 2020 and is run privately through close collaboration with the Government.

The Government of Bhutan has given a grant in the form of funds and furniture, during its initial establishment. The Government also conducts training to enhance product quality and services.



Source: Karma Lekzin Dolma


Initially, CSI had to do sourcing of the products from Bhutanese suppliers, when it commenced as a start-up business. At present, it does not have to look for suppliers, as the products are introduced by the suppliers themselves.


It even started a training program for the Bhutan Ability Society (BAS) by seeking grants from the UN. The trainees were given training in the fields of Product Development and Food Safety. The purpose was mainly to give opportunities to vulnerable groups. But later, the program could not be continued due to some inconsistencies.



Source: Karma Lekzin Dolma



CSI even worked with corporates, such as Sabah, Tarayana, and Renew, but the collaboration could not be continued. This is because, as a startup business, it was difficult to convince them.


Currently, CSI is initiating to export products overseas, and will soon launch a store in Perth, Australia on the 17th of December 2022, under the name Druksell. In the near future, it is also going to launch a store in New York, America.


According to their record online, the best-selling product is the Herbal Teas, which are grown, made, and packed authentically.


The next CSI Market in Bhutan will be launched at Paro and Phuntsholing.


The main suppliers are Home base and startup entrepreneurs. Currently, there are more than 200 suppliers on the list, although some had discontinued the supply.

Source: Karma Lekzin Dolma


It also gives training to the suppliers on how to improve the packaging to make it presentable and safe to use


It also gives advice to the suppliers for any changes to meet the standards.


For the safety of all living beings and to preserve nature's gift for ecological balance, it is vital to promote authentic and indigenous products, which will bring social vitality and enhance the country’s economy.


Mission: To elevate Bhutanese local products.



Brand Bhutan, only the certified products are sold.





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